In a world where consumers are shaping their car purchase decision around fuel economy and efficiency, Kia is not the only auto manufacturer focused on mpg's. Finding a way to stand out in the crowd has become a new challenge for Kia.

In their latest effort to garner drivers' attention, Kia has enlisted its 2011 Optima Hybrid on a cross-country road trip, aiming to snag an entry in the Guinness Book of World Records for achieving the best fuel economy in a gasoline hybrid car while driving through the America's 48 adjoining states.

The 8,000-mile road trip…

One of the most exciting parts about basketball games are slam dunks. Some may say that slam dunk competitions are even more exciting than games, so how do you make slam dunk contests more exciting? Have the players dunk over a Kia Optima!

The NBA all-star, Blake Griffin, lined up to take slam-dunks over the hood of Kia's redesigned Optima, which you can jump into at Turner Kia - 4201 Chambers Hill Road Harrisburg, PA 17111.

Kia was pleased to supply the Optima, which already has a partnership with the L.A. Clippers. This past season, the team continued to…

Kia has plans for many types of green vehicles - from diesel to hybrid and even fully electric models of future vehicles. By 2014, the growing auto maker is poised to be one of the biggest producers of hybrid and electric cars. The company will introduce their Kia Rio within the next two years. The 2014 Rio will first hit the streets of Europe. The car will contain a 1.1 liter, 74-bhp engine.

The auto maker also plans on releasing a Kia Optima Hybrid in Europe. This variant will contain a 2.0 liter gasoline engine. This powerplant will be…

2011's Kia Forte is taking the auto world by storm. After the release of their new lineup, kia announces some big plans, the 2011 NBA Draft will be presented by Kia Motors. On June 23, this event will take place at the Prudential Center in Newark, NJ.

Kia Motors will use its partnership of the 2011 NBA Draft to highlight its vehicles, including the acclaimed 2011 Kia Optima - the Official Vehicle of the NBA.

"At Kia, we are true fans of the game, and following the drama and excitement of the outstanding 2010-11 season we are pleased to be…

Drivers spend all of their time inside of the car so having an extraordinary interior can make or break a car. Sure a sexy exterior is nice; as is performance. But if it doesn't have a comfortable, convenient, and aesthetically pleasing interior...What is it good for? Ward's Automotive get's it. After all, drivers aren't riding around on the outside of their cars. They spend most of their time inside. As such, they've tested over 50 vehicles featuring all-new or significantly upgraded interiors.

Among the vehicles that rated strong enough to be included on Ward…

Kia has developed an image around affordability, reliability and safety. It's not what most would call threatening or aggressive. Today, the award-winning Korean automaker is breaking those stereotypes. They're showing off an unexpected sporty attitude with their racing stripes on their sleeves.

Case in point: the Kia Forte race car. It recently finished second in the Grand-Am race at Daytona and some might say it is a force to be reckoned with. The podium finish was the first for Kia Motors and racing partner Kinetic Motorsports. More amazingly, the dynamic duo accomplished the feat just one year after…

Each year, automakers deliver new models and redesigns for consumers to choose from. The selection can be a bit overwhelming, leaving consumers scratching their heads asking the critical question: Which is the best?

This year, Cars.com awarded the 2011 Kia Optima its Platinum Best of 2011 Award. Yeah?It's kind of a big deal. What makes it even more momentous is how the Optima ascended from its fourth-place ranking five years ago.

Speaking on the "smashingly handsome" 2011 Kia Optima, Cars.com had this to say, "?the new Optima did not play it safe. Its declarative stance will…