A Toronto woman was rewarded with a fully loaded 2011 Kia Soul. Jane French of Toronto, ON, took hold of the keys to her all new Soul thanks to the Luminato "Express Your Soul" contest.
Thousands of residents visited the Luminato Festival between June 10th - 17th. Kia Canada was an official vehicle sponsor. A large structure was on display, allowing visitors to "express their inner creativity" by sketching on a vinyl cover over a Kia Soul.
"Kia Canada is proud to align itself with the Luminato Cultural Festival in 2011 as the official automotive partner of which mirrors the Kia brand as being both youthful and spirited," said Robert Staffieri, Director of Marketing Kia Canada Inc. "It is fitting that the three 2011 Kia Soul served as an artistic canvas at the festival since the Soul is what first initiated Kia's current design-led transformation. The Express Your Soul contest was received with outstanding enthusiasm by festival attendees and marks one of our most successful customer interactive displays to date."1
Other participants took home Apple products as runner-up prizes; including iPods, iPads and other devices. But Mrs. French was the big winner, driving off in her all new Soul. Don't worry, the winner was allowed to remove the doodles from her new ride.
Test drive a Soul for yourself today at Turner Kia in Harrisburg, PA.